Mottos and slogans may seem unnecessary when building a brand, but in terms of marketing and PR, your business’ slogan becomes part of the foundation that dictates how your business operates.

When the internet is filled with scammers and Amazon customers have their own fair share of horror stories of poor-quality items, I need to know what kind of business I’m dealing with before making my purchase.Īnd if I want to know more about what Amazon really stands for, I have to look at their mottos and slogans. But, as a consumer, I can’t deny that online shopping has had its setbacks. I could go on about Amazon’s history of changing the way we see shopping, its business image in the e-commerce industry, or how its Amazon Associates Program helps bloggers and website owners receive additional passive income through affiliate links. Today, you can buy nearly anything from Amazon around the world, using globalization and the slowly shrinking world to bring products to everyone regardless of which country they live in. While it’s not the first website that created online shopping, since 1994, it has significantly changed the way we shop. Out of all the US-based websites, Amazon is the top online shopping website for both sellers looking for a convenient and high-traffic website to put their products and buyers looking for quality products and convenient shopping with a few taps of their fingers.Īmazon has had a major impact in terms of shopping. If you live in the United States and you think about online shopping, chances are, Amazon is the first store that comes into mind.

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